Online marketing

Our analysis methodology allows us to detect the level of communication that your company is in and to develop your online marketing plan according to the goals established.

Website positioning in search engines

  • SEO International search engine optimisation
  • SEM pay-per-click marketing campaigns
  • Remarketing
  • Google shopping
  • Content marketing
Flashes of the cover of a project well positioned
 Website positioning in search engines

Difusión

  • Social network management to increase the number and attract the loyalty of followers.
  • Electronic bulletins: database segmentation.
  • Online marketing actions: social networks, blogs, competitions...
Flashes social networking
 Diffusion

Web analytics

  • Website monitoring.
  • Definition of control panels.
  • Definition of indicators - KPIs, necessary metrics.
  • Analysis of results.
Flashes cover of Googgle Analitycs
 Web Analytics

Redesign and Migration to fegaut.com fegemuautomatismos.com

Starting point
Solution
Automation Fegemu entrusted again in Lotura to redesign their new website including a domain change from fegemuautomatismos.com to fegaut.com
The new website is adapted to mobile CMS and fits perfectly with the new content structure providing greater semantic content for publication .
One of the objectives of its strategy is internationalization. To accomplish this objective the new website and content management is prepared to , in the future, implement the necessary web for internationalization activities
.
Website Migration to fegaut.com fegemuautomatismos.com
During development and due to the changes proposed migration has developed the website for two reasons. One because it has changed the CMS -CMS - to suit current needs. And the second important change is the domain fegemuautomatismos.com to fegaut.com .
The main objective of the implementation of the migration has been maintain maximum search engine positioning ( fegemuautomatismos.com well positioned ) , the stability of the traffic ( from search engines, referral and direct ) , as well as popularity.
 
During baseline to start the project now consulting on , from the point of view of positioning has been crucial both to define performance indicators , which have helped us to understand the starting point for the report as good practices with the actions necessary for the successful migration of the site and its planning.
By planning and reporting best practices in migration has been achieved that the so-called " floor traffic" does not occur because the transfer positioning and popularity of the old pages to the new equivalent to the 301 , it has been minimized 404 preventing indexation of old pages - to " pass " the position and popularity to new equivalents - and the new site fegaut.com start indexing again.


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